Vendor registry · Analytics
Google Analytics: DPA, subprocessors and transfers
Last checked 16 September 2026. Changes to this record are tracked.
- Contracting legal entity
- Google Ireland Limited
- Country of registration
- Ireland
- Transfer mechanism
- EU-US Data Privacy Framework (DPF)
A US certification scheme covered by an EU adequacy decision. Transfers to a certified US organisation need no further mechanism for the certified scope.
- Data processing agreement
- https://business.safety.google/adsprocessorterms/
- Subprocessor list
- https://business.safety.google/adssubprocessors/
- Security or trust page
- https://business.safety.google/
What to put in your subprocessor list
A ready row. Replace the purpose with what your client actually uses Google Analytics for.
| Subprocessor | Legal entity | Country | Purpose | Transfer | DPA |
|---|---|---|---|---|---|
| Google Analytics | Google Ireland Limited | IE | Analytics | DPF | https://business.safety.google/adsprocessorterms/ |